Apple's 2025 iPhone Lineup: Five Models, Including a $2,500 Foldable
Apple is reportedly planning five new iPhones this year, highlighted by a premium foldable model priced around $2,500.
If you thought your current iPhone was expensive, buckle up. Apple is reportedly preparing to launch five new iPhone models, and the headliner is a foldable device that could carry a jaw-dropping price tag of roughly $2,500. That puts it in a league well above the standard flagship lineup and signals Apple is ready to compete seriously in the foldable smartphone market that Samsung has been cultivating for years.
For everyday consumers, the five-model strategy means there should be something at multiple price points — from more accessible upgrades to the ultra-premium foldable for early adopters with deep pockets. Apple has historically used wider product ranges to capture both budget-conscious buyers and luxury seekers, and this lineup appears to follow that same playbook.
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For investors, the bigger question is what this means for Apple's stock. A successful foldable launch could open an entirely new revenue category and justify premium average selling prices across the board. On the flip side, a $2,500 device is a tough sell in an era where consumers are already watching their wallets — so demand risk is real, and a lukewarm reception could weigh on near-term earnings expectations.
Analysts tend to get excited about Apple hardware cycles because they tend to trigger an upgrade wave, pulling along services revenue and accessories sales at the same time. If the foldable lands well, the halo effect on the broader ecosystem could be meaningful. If it stumbles out of the gate, Apple has four other iPhone models in the lineup to cushion the blow — which is exactly why the multi-model strategy makes strategic sense.
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