BlackBerry Pivots Beyond Cars as Robotics Drives QNX Growth
BlackBerry's CEO says robotics is now one of QNX's fastest-growing segments as the company looks to expand its software footprint.
Yes, BlackBerry still exists — and it's not just hanging on for dear life. CEO John Giamatteo recently revealed that robotics has become one of the fastest-growing businesses within QNX, the company's software division. That's a pretty big deal for a brand most people still associate with tiny keyboards and BBM messages.
QNX has long been the quiet workhorse powering software in cars — think infotainment systems and safety-critical automotive platforms. But Giamatteo's comments signal that BlackBerry is actively pushing QNX into new territory, with robotics emerging as a standout growth area. In plain terms, the same reliable, real-time operating software that keeps your car's systems humming is now finding a home in robots.
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This kind of expansion makes strategic sense. The robotics industry is booming, and companies building automated machines need rock-solid, secure software foundations — exactly the kind of thing QNX is built to provide. By moving beyond automotive, BlackBerry is essentially betting that its niche software expertise can translate into multiple high-growth industries rather than staying tied to one.
For investors and tech watchers, this is a reminder that BlackBerry today is a very different animal than the smartphone giant it once was. It's a software and security company, and robotics could be the next big chapter in that reinvention story. Whether QNX can capture meaningful market share in a competitive robotics landscape remains to be seen, but the early growth signals are clearly catching leadership's attention.
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