Ed Morse Automotive Acquires Montana Mercedes-Benz Dealership
Tim Lamb Group brokered the sale of Mercedes-Benz of Billings from WeatherTech founder David MacNeil to Ed Morse Automotive Group, closing July 8.
If you've ever thrown a WeatherTech floor mat into your car, you already know David MacNeil's work. The entrepreneur who built WeatherTech into a household name also happened to own a Mercedes-Benz dealership out in Billings, Montana — and he just handed over the keys. Ed Morse Automotive Group is the new owner, after a deal that officially closed on July 8, 2026.
The transaction was put together by Tim Lamb Group, which bills itself as the largest auto dealership sales and acquisitions firm in North America. Two of the firm's directors, Mike McMeeken and Jay Lee, handled the deal exclusively on behalf of the seller, DMN Auto Holdings, LLC — the entity MacNeil used to hold the dealership.
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Deals like this one reflect a broader trend in the auto retail world, where large dealer groups continue to scoop up single-point or regional stores from private owners. Ed Morse Automotive Group, the buyer here, is itself a sizable multi-brand operator, so adding a luxury brand like Mercedes-Benz in a mid-sized market like Billings fits the playbook of geographic and brand diversification that big groups tend to chase.
For MacNeil, the sale marks an exit from the retail auto space — at least in Billings. For buyers browsing Montana Mercedes inventory, don't panic: the store isn't going anywhere, it's just got a new corporate parent calling the shots behind the scenes.
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