Why Warren Buffett Still Loves Apple Stock for the Long Haul
Apple remains a top Berkshire Hathaway holding and one of Buffett's favorite long-term picks. Here's why it keeps earning that spot.
If you've ever wondered what stocks Warren Buffett is willing to hold onto for decades, Apple is pretty much the poster child. Berkshire Hathaway first revealed its stake in Apple back in early 2016, picking up around 39 million shares to kick things off. For a guy who famously avoided tech stocks for most of his career, that was kind of a big deal.
What makes Apple such a standout in Buffett's eyes isn't just the flashy products — it's the moat. Buffett has long talked about investing in businesses with durable competitive advantages, and Apple's ecosystem of loyal customers, services revenue, and brand power checks every one of those boxes. Once people are locked into iPhones, MacBooks, and the App Store, they rarely leave. That kind of stickiness is exactly what Buffett looks for when he's thinking long-term.
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It's also worth noting that Apple represents a genuine shift in how Berkshire Hathaway approaches technology. For decades, Buffett steered clear of the sector because he said he didn't understand it well enough. Apple apparently changed his mind — and given how the stock has performed since that 2016 entry, it's hard to argue with the call.
For everyday investors, the takeaway is pretty straightforward: Buffett views Apple less as a tech company and more as a consumer products giant with an incredibly loyal customer base. That reframing is a useful lens for anyone trying to evaluate whether the stock belongs in their own long-term portfolio.
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